01 Nov 2018
YouTube has evolved over time to become a learning center. Today, there is a YouTube channel for everything. Want to buy a new smartphone? There’s MKBHD and Unbox Therapy. Looking to buy a used car? There’s Doug DeMuro’s channel. So, why is it that you haven’t considered starting a tech YouTube channel? Your expertise can help others which is why you must consider starting a dedicated tech YouTube channel and to build authority in your niche.
Whether you’re a tech enthusiast, a programmer, a developer, or simply a geek looking to impart and share essential tech know-how, a YouTube channel will help you to distinctively disseminate information and brand you as an influencer in your niche.
Consider TechSource, a tech YouTube channel that aptly talks about all things tech. Edgar Oganesyan’s TechSource (Edgar.tech) boasts of over 1.8 million subscribers and strong YouTube presence as does Jason’s tech YouTube Channel called ByteMyBits.
Here are some specific hard-hitting questions you should ask before you decide to start your own tech YouTube channel:
You need to clearly establish the purpose of starting your own tech YouTube channel. More specifically, you need to ask yourself if you are looking to become an influencer or to impart knowledge or to review products or to make money? Answering these questions is imperative since your content and marketing efforts depend on the premise of your channel.
Before starting a tech YouTube channel, you need to clearly chalk out what your channel is going to talk about. For instance, if you are a smartphone geek, then you may choose to review the latest smartphones and talk about them and build your audience. Or if you are a freelance web developer, you can talk about the latest programming languages and effective tips and tricks for fellow freelance developers.
Starting a tech YouTube channel and making it a success requires dedication, drive, and passion. You need to figure out how much time you need to spend on each video, the duration of each video, what equipment you require to create content, and how much financial investment you need to make.
Answering these questions will help you streamline and structure your YouTube endeavors.
How to Ensure That Your YouTube Channel is a Success
Once you have the answers to the question above, keep the following 5 tips in mind to ensure that your YouTube channel is a success:
Selecting a short, relevant, and catchy username for your tech channel is the most effective way to build a memorable brand for your tech channel. Another alternative is to simply choose a smart and edgy web address to redirect traffic to your channel. Austin Evans uses Austinevans.tech to redirect to his YouTube channel as does Jason with ByteMyBits.Tech for his channel.
Creating value-driven content is the key to building a successful YouTube channel. The only way you can do that is by understanding who your audience is and what are they looking for. Understand what demographics they are from, what interests them, why they tune into YouTube channels like yours, and so on and so forth. The better your understanding of your viewers, the more engaging your content will be.
If you want to stay relevant and rank high on YouTube, stay consistent and actively post quality videos. A smart way to stay consistent is to publish your uploading schedule on your tech YouTube channel’s about page or at the end of every video or across your social media pages. This way you will have enough reason to stick to it!
When it comes to video engagements, quality always wins over quantity. Sure, you need to be consistent with your YouTube tech videos, but you need to ensure make sure that you’re creating high quality, valuable content. Your viewers won’t stick around for videos that they can’t easily see and hear and so, it is essential to pay attention to the quality of video and audio in your content.
If you really want to be seen as an authority in your field, you need to create videos that truly reflect the knowledge that you possess on your subject matter. Shoddy or slapdash videos will not help your channel find success. Conduct a thorough research before you begin creating a video to see if anyone has done something similar or knows something that you don’t. Also, you need to stay abreast with the latest trends and the newest products in your niche.
The best way to create engaging content for your YouTube channel is for you to speak to the viewers as if they are your friends and not just subscribers or pupils of sorts. Be more personable and friendlier in your demeanor so your viewers are comfortable watching you and learning from you.
A great example of an impressionable personality is YouTuber Dom Esposito (dom.tech), who runs a tech channel. Make your videos intuitive and entertaining by adding some humor and sprinkle it with wit. Try ending the video with an engaging question to get the conversation started in your comments section.
An additional sixth tip is to never get frazzled and bogged down by negative comments on your videos or on your social media handles. Take criticism with a pinch of salt and keep improving your game. With these tips, you can now confidently go ahead and start a tech YouTube channel and become the next big influencer!
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